PURE + GENERAL

Pure and General is a store that has to be seen to be believed........ it's a store that is the darling of design editors and stylists around town and it's not hard to see why..... it's a store that you need to set aside a good amount of time to dig into the treasure troves that spill abundantly from every surface, every bench-top, chair and available wall space!

The vision behind Pure and General is to source products that are imbued with integrity and craftsmanship; that are sustainable and enduring; products that are so beautiful and made with so much care that you wouldn't want to update, throw away or replace them.

Owner Linda Gregoriou travels the world, dealing directly with artisans and sourcing things of beauty from locations as far flung as Japan, Morocco, Africa, Scandanavia, the UK and the United States to bring back into her Aladdin's Cave.

Its an exotic market, a village square, a souk, a casbah an interiors resource and a craft store all in one!

Chatting to Linda, its easy to see that every treasure is dear to her and there is a fascinating story behind each and every one..... almost as fascinating as the raison d'etre for the store. It all began when she couldn't find the right ironing board - one that was well designed, built to last, aesthetically pleasing and made of wood [all the better to match her grandma's wicker washing basket that had stood the test of time]. This item proved to be elusive, but where others may have given in, Linda persisted and searched and searched.

After a world-wide search that included Paris and London the IRONING BOARD was found! and so made its way home from Berlin to Sydney as hand luggage [was there ever a more loved ironing board?!]

The latest container to be unpacked at Pure and General includes CHRISTMAS DECORATIONS that are as inspired and exotic as you would expect. The kind of baubles you might find in an antique shop in Paris or the famous Christmas Markets in Austria.

There are so many ideas for presents, tree trimmers, table settings and more.... check it out, you won't be disappointed!

Pure and General is directed by  Linda Gregoriou and architect Dale Jones-Evans and for a daily dose of inspiration, you can follow them on Facebook and find them tucked away here :


PURE AND GENERAL 
114 Brougham Street 
Potts Point NSW 
2011 AUSTRALIA
phone +61 2 9360 6060 
mail@pureandgeneral.com